Ten principles for good design: Dieter Rams
Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. He once explained his design approach in the phrase “Weniger, aber besser” which freely translates as “Less, but better.” As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design.
• Good design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good design helps us to understand a product
• Good design is unobtrusive
• Good design is honest
• Good design is long-lasting
• Good design is consequent to the last detail
• Good design is concerned with the environment
• Good design is as little design as possible